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Description

In psychology, there is such a phenomenon as the “Emigrant Syndrome”. This feeling of terrible discomfort when you are far from home, from your homeland. Unfortunately, this feeling was experienced by millions of Ukrainians who were forced to be abroad because of the war. In this commercial for the Ukrainian development company "Blago", I tried to convey this feeling of discomfort in comparison with the joy of returning home. Also in the commercial an important place was taken by the song of the famous Ukrainian band "Kalush" and those frontman Oleg who became a main character of the video. This song has become a kind of another anthem for Ukrainians who were forced to be abroad.

Client
BLAGO DEVELOPMENT
Production
Side
Director
Andrii lagutin
DOP
Sasha Drobilko
Producer
Stanislav Smyrnov
Stylist
Olia Fresh
Make up
Zhanna Boiko
1AC
Janek Dziedziczak
2AC
Julia Patsora
Gafer
Evgeniy Malik
Edit/VFX
Igor Pavluk
Commercial
Insportline
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